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Press kit

Everything you need to write about Baku.

Facts, the founder’s story, logos, screenshots and images. For interviews, review access or anything else, write to media@baku.care, or to Roman directly at roman@baku.care.

Fact sheet

Name
Baku
Store title
Baku: Nightmare Relief
Line
Rewrite the night.
What it is
A nightmare and dream companion: rewrite recurring nightmares with imagery rehearsal, wind down in the evening, and get through 3 a.m. with Nightlight, a free mode with a warm, ember light.
Launch
October 2026
Platforms
iPhone and Android, in English and German
Business model
Nightlight free forever. Baku Plus €9.99 a month or €59.99 a year. No ads, ever.
Privacy
Journals private by design, stored in Switzerland, never sold. No ad or analytics SDKs in the app.
Based in
Switzerland
Website
baku.care
Press
media@baku.care
Founder
Roman Fritschi, roman@baku.care
Social
Instagram @baku.care, TikTok @baku.app, Facebook, X @baku_app, LinkedIn

The founder

Baku started at home. In Roman’s words: “My wife woke from nightmares almost every night, and nothing I found changed the dreams.” The method sleep medicine recommends, imagery rehearsal, had never been made for everyday life, so he built it. She is not named and does not appear in any material; please refer to her only as Roman does, as “my wife”.

Short bio in English

Roman Fritschi is the founder of Baku. “I built it for my wife, who had nightmares almost every night,” he says. He had found that the method sleep medicine recommends had never been made for everyday life. Baku opened to everyone in October 2026.

Short bio in German

Roman Fritschi ist der Gründer von Baku. „Ich habe Baku für meine Frau gebaut, die fast jede Nacht Albträume hatte“, sagt er. Er hatte gemerkt, dass die Methode, die die Schlafmedizin empfiehlt, nie für den Alltag gemacht wurde. Seit Oktober 2026 ist Baku für alle offen.

Long bio in English

Roman Fritschi is the founder of Baku, the nightmare and dream companion for iPhone and Android. The idea started at home. “My wife woke from nightmares almost every night,” he says, “and the nights followed her into the day.” Looking for help, Roman found trackers, dream dictionaries and meditation apps, but nothing that changed the dreams. He then found imagery rehearsal, an approach sleep medicine recommends, and noticed how closely it matched the evening and morning practices of old traditions. He built Baku for her, joining both, and opened it to everyone in October 2026.

Long bio in German

Roman Fritschi ist der Gründer von Baku, der Begleitung bei Albträumen und Träumen für iPhone und Android. Die Idee begann zu Hause. „Meine Frau wachte fast jede Nacht aus Albträumen auf“, sagt er, „und die Nächte kamen mit in den Tag.“ Auf der Suche nach Hilfe fand Roman Tracker, Traumlexika und Meditations-Apps, aber nichts, das die Träume verändert. Dann stieß er auf Imagery Rehearsal, einen Ansatz, den die Schlafmedizin empfiehlt, und bemerkte, wie nah er den Abend- und Morgenritualen alter Traditionen ist. Er hat Baku für sie gebaut und beides verbunden. Seit Oktober 2026 ist es für alle da.

About Baku

Boilerplate in English

Baku (baku.care) is a nightmare and dream companion for iPhone and Android. It turns imagery rehearsal, the approach the American Academy of Sleep Medicine recommends for nightmare disorder, into a calm daily routine: rewrite a recurring nightmare, rehearse the new ending, wind down in the evening, and get through 3 a.m. with Nightlight, a free mode with a warm, ember light that needs no account. Baku pairs the science with how old traditions understood dreams, keeps journals private by design, runs no ads and no ad trackers, and is available in English and German. Founded by Roman Fritschi.

Boilerplate in German

Baku (baku.care) ist eine Begleitung bei Albträumen und Träumen für iPhone und Android. Die App macht Imagery Rehearsal, den Ansatz, den die American Academy of Sleep Medicine bei Albtraumstörung empfiehlt, zu einer ruhigen täglichen Routine: einen wiederkehrenden Albtraum umschreiben, das neue Ende üben, abends zur Ruhe kommen und um 3 Uhr nachts mit dem Nachtlicht weiterkommen, einem kostenlosen Modus in warmem, glutfarbenem Licht, der kein Konto braucht. Baku verbindet die Wissenschaft mit dem, wie alte Traditionen Träume verstanden haben, hält Tagebücher von Grund auf privat, zeigt keine Werbung, nutzt keine Werbe-Tracker und ist auf Deutsch und Englisch verfügbar. Gegründet von Roman Fritschi.

Quotes

“My wife had nightmares almost every night, and I couldn’t find anything that actually helped. So I built it for her.”

„Meine Frau hatte fast jede Nacht Albträume, und ich habe nichts gefunden, das wirklich hilft. Also habe ich es für sie gebaut.“

Roman FritschiFounder

“The method has existed for years. It just was never made for a tired person, in the dark, at 3 a.m.”

„Die Methode gibt es seit Jahren. Sie wurde nur nie für einen müden Menschen gemacht, im Dunkeln, um 3 Uhr nachts.“

Roman FritschiFounder

“Help at night is free, forever. You should never meet a paywall at 3 a.m.”

Roman FritschiFounder

Logos and icon

The Baku app icon: the Paper mark on the Two Rings scene
  • The identity is Two Rings: the mark and the lowercase wordmark, set in the lockup or used alone.
  • Keep clear space of two stroke widths of the mark on every side. Smallest sizes: the mark 20 px, the lockup 80 px wide; below that, use the app icon.
  • Paper on dark grounds, Ink on Paper, Periwinkle and Dusk Rose. Never redraw, stretch, outline, add effects or use two colours.

Screenshots

A day with Baku: the morning check-in, a new ending, the evening ritual and Nightlight at 3 a.m. Preview size; for full-resolution store screenshots in English and German, write to media@baku.care.

Colours

Type: Outfit for titles and the wordmark’s family, Manrope for text and labels, and Newsreader Italic for Baku’s quiet voice. All three are open source (SIL Open Font License). Every gradient and image carries a fine grain.

Images

Baku’s image world is called Luminous grain: one soft light in a deep field, fine grain kept exactly as generated, no hard edges. Click an image to download the full size.