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Creator programme

Talk about the night. Share something that helps.

For creators who make honest content about sleep, dreams and the hours after midnight. You get Baku Plus, a personal code for your audience, and a fair share of what it earns.

Apply to the programme

Keep the horror on screen. Give the real nights a new ending.

Who it’s for

Creators people trust after dark.

  • You make videos, podcasts or newsletters about sleep, dreams, mental health, or the films and stories that keep us up at night.
  • You care more about getting it right than about going viral.
  • Any size. A small audience that trusts you matters as much as a large one.

What you get

Plus, a code, and a fair share.

Baku Plus, free

Every part of Plus for as long as you are in the programme, so you can talk about it from your own nights.

A code and your own numbers

Your audience gets two weeks of Baku Plus free with your link, baku.care/c/YOURCODE. A private stats page shows redemptions, trials, subscribers and what you have earned, month by month.

25% of store proceeds

For each subscriber who joins with your code: 25% of what Apple or Google pay out (after their fees and tax) in that subscriber’s first 12 months, and 25% of gifts bought through your gift link, baku.care/gift?via=YOURCODE. Paid monthly, after a 30-day hold for refunds.

Paid ad rights, if you want

If we would like to run one of your videos as an ad, we ask first and pay for the rights separately. Saying no changes nothing.

The rules

Four rules, no exceptions.

People come to Baku on hard nights. These keep it safe for them, and keep you on the right side of advertising law.

  1. Use Baku for seven nights before you post.Talk about what you actually noticed, in your own words. No script from us.
  2. Always disclose.Write #ad in the post itself (in German-speaking countries „Werbung“ or „Anzeige“), not only in your bio.
  3. No medical claims.Baku is a wellness app. Say what helped you, or that research suggests imagery rehearsal can reduce nightmares. Never that it cures, treats or replaces therapy.
  4. Never show anyone’s nightmare without their consent.Your own nights are yours to share. Someone else’s dreams, journal or screen are not, not even blurred.

Apply

Tell us about what you make.

Two minutes. If it fits, we send you Plus and your code, and you start your seven nights. Questions first? Write to media@baku.care.

Commission, disclosure and payouts are set out in the creator terms.

We use these details only to review your application and to reply. See our privacy policy.

Questions creators ask.

How is the 25% worked out?
On the store proceeds, what Apple or Google pay out after their fees and tax, for each subscriber who used your code, during their first 12 months, and on gifts bought through your gift link (baku.care/gift?via= followed by your code). A month is settled 30 days after it ends, so refunds come off first. We pay monthly by bank transfer, and your private stats page shows every month and its status.
What does my audience get?
Two weeks of Baku Plus free with your code, then the yearly or monthly plan if they stay. They can cancel any time before the two weeks end and pay nothing. Nightlight, the 3 a.m. mode, is free for everyone, forever.
Do I need a big following?
No. We look at fit and trust, not follower counts. We do say no to content that sensationalises trauma or makes promises Baku cannot keep.
Can I talk about horror films, true crime or scary stories?
Yes, that is part of the night too. Just keep the line between entertainment and someone’s real nightmares, and follow the four rules.
Is there a contract?
A short one, in plain language, once we have both said yes. It covers your code, the 25%, payouts, disclosure and the rules on this page.